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2017年方便食品行業八大創新趨勢

日期:2017年9月19日

方便食品行業在跨界、轉型中尋求突破

WEIYINDAOXINGYEJIANKANGFAZHAN,GULIHETUIDONGXINGYECHUANGXIN,ZHONGGUOSHIPINKEXUEJISHUXUEHUIZAI2017NIAN9YUE15RIJUBANDE“DISHIQIJIEZHONGGUOಌFANGBIANSHIPINDAHUI”QIJIAN,FABULEYOUQUANWEIZHUANJIAPINGXUANCHUDE2017NIANDUFANGBIANSHIPINXINGYECHUANGXINCHANPINHEBENNIANDUXINGYECHUANGXINQUSHI。

 

趨勢1:精選食材、優化工藝,高端化趨勢明顯

CHANPINSHICAI🎃DEXUANZEGENGWEIYANGE,ZAIFENGWEIHEKOUGANSHANGZHUIQIUGENGYOU。CHANPINZHENGTIXIANGZHONGGAODANGFALI。WULUNZHIMIANGONGYIHUANSHILIAOBAOXUANCAI,DOUYOUTUPOHETISHENG。QIYECHUANGXINYEGENGJIAZHUZHONGMIANTIDEWAIXINGYUKOUGAN,DAKUANBOLANGGUAMIAN、TUOYUANGUAMIAN、HUDIEMIANDENGCHANPINTONGGUOMIANTIDECHUANGXIN,ZHUIQIUXIANQIEMIAN、SHOUXIANMIANDEZHENꦑSHIKOUGAN。ERCAIYONGDIYAZHENKONGNONGSUOJISHUDETANGBAO,YIJIRUANGUANTOUDEXINGSHICHENGXIANDEDAKUAISHICAI,ZHENSHIHUANYUANLEJIATINGYICANDEWEIDAO。

趨勢2:改變理念、增強互動,追求“好吃更好玩”

FANGBIANSHIPINBINGBUZHISHIZAIBUFANGBIANSHICHIDESHIPIN,QIYELITUBAGENGDUODEPENGRENLEQUHEKUAILEXIAOFEIDELINIANZHURUDAOCHANPINZHIZHONG。ZHUMIANLEICHANPINCHENGXIANJIZHONGSHIBAOFA,RANGXIAOFEIZHEZAIMANGLIUDE𓆏DOUSHISHENGHUOZHONGHUIGUICHUFANG,YONGFANGBIANSHIPINZUOWEIFENGSHENGDACANDESHICAI,ZHEZHONGDUICHUANGYIXIAOFEILINIANDECHUANGXINYINLING,BUJINTIXIANZAICHANPINBENSHEN,HUANZAIBAOZHUANGSHANGJINXINGLEBIEJUYIGEDECHUANGXINSHEJI。FANGBIANSHIPINDUIJIEXINXIHUA,JIANGGENGDUOCHUANGYICHIFACHUANDIGEIXIAOFEIZHE。

趨勢3:兼顧營養、追求健康,行業向營養健康轉型

JINNIANDECHANPINTUCHUTIXIANLEANQUANYUJIANKANGTONGXINGDEXINGYESUQIU,ZAIJIANKANGZHONGGUODEDABEIJINGXIA,JINTIE“JIANKANG、YINGYANG”CHAOLIU,YIXINGONGYIDETUPOJIANGULEYINGYANGYUMEIWEI。RUMOYUFEN、QIAOMAIFEN、QINGKEFEN、NANGUAFEN、MALINGSHUQUANFENDENGDEGUANGFANYING👍YONG,SHIDEZAICHANPINZHONGTIANJIAZALIANGJIQITATIANRANYINGYANGCHENGFENZHENGCHENGWEIXINDEQUSHI。TONGSHI,CHANPINZAIJIANGYOU、JIANYANDEKONGZHIFANGMIANSUOCHUANGCHUDECHUANGXINYETIXIANCHUZHENGGEXINGYEZAIYINGYANGJIANKANGZHUANXINGFANGMIANDETISHENG。

趨勢4:風味創新、對接餐飲,求新、求變、求時尚

CONGCHUANTONGCAIYAOCHUANGXINERLAIDEDUOJIAOYUTOU、SUANTANGFEINIU、CONGYOUBANMIANDENGFENGWEI,BUJINTIXIANLECHUANTONGYUCHUANGXINZAIFANGBIANSHIPINꦦLINGYUDEYOUJIRONGHE,YEGENGJIAXIANMINGDICHENGXIANCHUCANYINYU🅷XIANDAISHIPINGONGYEJIEHEDETEZHENG。XINGYEZAIFENGWEISHANGDECHUANGXIN,ZAIZHUZHONGDIFANGCHUANTONGMEISHIHEXIANDAIGONGYEHUARONGHEDETONGSHI,GENGZHUIQIUKOUWEIDESHISHANG,YOUBAOLIU、YOUCHUANGXIN,ZHONGXIHEBI、YIYUFENGQING,ZAITIGONGGENGDUOXUANZEDETONGSHI,YEWEICHANPINCHAYIHUADASHANGLESHISHANGDEBIAOQIAN。

趨勢5:立足方便、面向休閑,在跨界組合中引領消費

FANGBIANSHIPINXINGYEPINLEIZHIJIANDEJIEXIANKAISHIBIANDEMOHU,FANGBIANMIANYONGXIANCHUGENGDUOZHUMIAN、GUAMIANCHANPINTIGONGLIAOBAO、LENGDONGSHIPINZHONGYECHUXIANFANGBIANYUNTUNMIAN、LENGZANGJISHIDEFANGBIANMIFAN。ERSUIZHUXIAOFEIJIEGOUDEGAIBIAN,YIXIEFANGBIANSHIPINKAISHIXIANGXIUXIANXIAOFEIDEFANGXIANGZHUANXING,ZHUIQIUCIJIDEFENGWEIYUKUAJIESHICAIDEHUNDA。CONGFANGBIANXIANGꦰXIUXIANDEZHUANXING,WEIFANGBIANSHIPINDECHUANGYITUOKUANLEWUXIANKENENG,TUPOLEYUANYOUCHAN😼PINDESIWEISHUFU,HUOZAICHANPINXINGTAI、HUOZAIXIAOFEIQINGJING、HUOZAIKOUWEIDUOYANGDENGFANGMIANJINXINGLEXINDECHANGSHI。

趨勢6:細分領域、定制體驗,產品形成差異化區隔

SUIZHUXIAOFEINENGLI、XIAOFEIQUYU、XIAOFEIRENQUNDECHAYIYUELAIYUEMINGXIAN,FANGBIANSHIPINXINGYEKAISHIZHUZHONGZHENDUIXIFENLINGYUXIAOZHONGHUACHANPINDEYANFA,TISHENGGEXINGHUATIYAN,ZHENDUITEDINGRENQUNDEXUQIUJINXINGLECHANPINXINGTAIFENGWEIDEGAILIANG。ERTONGSHIPINDECHUANGXINYUFAHUOYUE,ZHEXIEMEISHICHONGFENKAOLVYINGYANGDAPEIJUNHENG,TONGSHIZAISEXIANGWEIXINGSHANGJUNJUYOUMINGXIANDEYOUSHI。TONGSHI,SUIZHURENKOULAOLINGHUADEJIASU,CAOZUOJIANBIAN、GENGSHIKOUꦏQIEGENGYIXIAOHUAXISHOUDEFANGBIANSHIPINYEYICHENGWEIXINGYECHUANGXINGUANZHUDELINGYU。

趨勢7:最簡加工、回歸自然,注重新技術應用

XIANGJINGDIAOWEILIAOCHUANGXINCHANPIN,YIZUIJIANJIAGONG、QINGJIEBIAOQIANWEIZHUIQIUMUBIAO,QINGJIAGONG、QINGDIAOPEI,ZHUZHONGDUOJISHUZUHEYINGYONG,ZUIDAXIANDUJIANGDIJIAGONGQIANGDUCHENGWEIQUSHI,ZUIDA𒈔KENENGBAOLIUZIRANYUANWEI,DIAOPEISHANGYEGENGJIAJIANGJIUSHUNSHI、JUNHENG,BINGDUISHIWUYUANXIANGSEZEFENGWEIGEIYUBAOLIU。DUOZHONGJIAGONGJISHUDELIANDONGYINGYONG,ZAICHUANTONGGONGYIJINGSUIDEJICHUSHANG,SHENGJIZHIBEIJISHU、FENLIJISHUYUFENXIJI🅘SHU,YOUXIAOTIQUBINGBAOLIUYOUZHIYUANLIAODETIANRANYINGYANGCHENGFENHEFENGWEI,SHIDECHANPINFENGWEIZAIJIAGONGYIHOUYIRANNENGGOUBIAOXIANDEZIRANHEXIE。

趨勢8:精細化、全自動化,裝備提升向智能化邁進

FANGBIANSHIPINXINGYEDEFAZHANYITUOYUZHUANGBEIDEGEXIN,JINNIANJIXIESHEBEIDECHUANGXIN,ZIZHUHUAJISHU༒CHENGGUOXIANZHUTISHENG。SUIZHUZHUANGBEIXIANGJINGXIHUA、ZIDONGHUA、ZHINENGHUAFANGXIANGFAZHAN,GUANGDIANYEKONGZHIJISHUDEDAOGUANGFANYINGYONG,ZHUJIHESHENGCHANXIANDEZIDONGHUACHENGDUBUDUANTIGAO,HOUDUANZIDONGHUAXIANGJIXIESHOUMADUOYANSHEN。TONGSHI,ZHUANGBEIDESHIYINGXINGYEGENGJIALINGHUO、GUANGFAN,KEYIMANZUSHENGCHANQIYEDEBUTONGDINGZHIXUQIU。ERTONGGUOZHUANGBEIYUGONGYIDEGAILIANG,SHIDEJIXIESHENGCHANDECHANPINGENGJIAJIEJINYUSHOUGONGJIAGONGDEXIAOGUO,RANGZHONGHUACHUANTONGMEISHISHIXIANLEYOUSHOUGONGSHENGCHANXIANGZIDONGHUA、GUIMOHUASHENGCHANDEZHUANBIAN。

 

文章來源:中國食品科學技術學會

所屬類別: 行業動態

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